Certa Bolsters Growing Team with Announcement of Two Additional Industry Leaders
Ashu Avasthi and Marne Curriden Join Growing Unified Third Party Management Platform
San Francisco – March 03, 2023 – The leading unified third-party management platform, Certa, is pleased to announce the addition of Marne Curriden and Ashu Avasthi to its executive team. Both Curriden and Avasthi bring a wealth of knowledge and experience to the company and will play essential roles in the growth and success of Certa.
Marne Curriden joins Certa as Senior Vice President of Client Relationships, bringing 30 years of industry experience in customer success. In her new role, Curriden will be responsible for nurturing client relationships, and will work closely with Certa's Product, Engineering and Implementation teams to create strategic partnerships to better understand the client's people and business needs, and how Certa can assist them in achieving their goals. Prior to joining Certa, Curriden worked at Dun & Bradstreet where she served as a Global Strategic Account Executive for nearly 35 years. Curriden holds a degree from Bowling Green and resides in Bentonville, Arkansas.
Ashu Avasthi comes to Certa as the Senior Vice President of Success. With more than 20 years of experience, Avasthi will work closely with Certa’s Sales, Product and Engineering teams helping organizations grow their revenue through the development and execution of innovative sales strategies. In his new role, Avasthi will be responsible for leading client delivery and implementation efforts, and improving internal process initiatives. Avasthi will also be the voice of our customer to Certa’s Product teams for the continual enhancement of the platform.
Before joining Certa, Avasthi was a Partner at Grant Thornton LLP, where he was Head of Grant Thornton's Digital Transformation practice, helping with the development and execution of the Technology Partnership Strategy and leading the Technology Advisory and Execution teams.Avasthi also held multiple sales leadership roles including serving as LinkedIn’s Head of Enterprise Sales and VP of Enterprise Sales at Dun & Bradstreet.. He currently lives in Toronto.
"Our ability to attract talent like Marne and Ashu to Certa further validates the solution we’re building as a business," said Jag Lamba, CEO and co-founder of Certa. "Their experience and expertise will be invaluable as we expand our offerings and help our customers navigate the challenging third-party management landscape. We're confident that Marne and Ashu will help us achieve our goals and position Certa for long-term success."
For more information about Certa, please visit www.getcerta.com.
Certa is a SaaS-based workflow automation platform that makes it easy for businesses to manage the lifecycle of their third-parties. Certa’s powerful workflow engine enables businesses to streamline processes, eliminate bottlenecks and inefficiencies, and break down silos via interdepartmental and internal/external process participants. Certa’s no-code, drag-and-drop features allow clients to easily modify and customize their workflows to keep up with their evolving business needs. Certa can stitch together 100+ enterprise systems and data sources along with an organization’s legacy tech, creating a single point of intake and a single source of truth.